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Joe Nelson

Based in Ho Chi Minh City, Joe is New Zealand’s Consul-General and Trade Commissioner to Viet Nam. He is responsible for facilitating and promoting trade and investment, as well as maintaining an extensive network of business relationships.

Prior to joining NZTE, Joe was the CEO of Cedenco, one of New Zealand’s leading food and beverage companies. He is a fierce advocate of New Zealand’s primary industry, having spent 18 years promoting New Zealand as a world-class producer of food and beverages. Having worked in Japan, China and Southeast Asia, his experience spans across a broad range of key export markets and industries.